"Mining giant Rio Tinto hired an Israeli campaign strategist in 2021 to promote its unpopular plan for a lithium mine in Serbia (...)"

I guess the tobacco and fossil fuel lobbyists were busy, so they went for the campaign strategist of Israel's President Isaac Herzog, a sure fire sign that you're just trying to make the world a better place and that the 60% of the population who oppose the project don't know what's good for them.

#riotinto #mining #lithium #serbia

https://balkaninsight.com/2025/10/24/rio-tinto-hired-israeli-pr-guru-in-serbia-flagged-as-potential-government-official/bi/

Rio Tinto Hired Israeli PR Guru in Serbia Flagged as ‘Potential Government Official’

Mining giant Rio Tinto hired an Israeli campaign strategist in 2021 to promote its unpopular plan for a lithium mine in Serbia, despite due diligence identifying him as a ‘potential government official’ given his longstanding links to the country’s president.

Balkan Insight