"Mining giant Rio Tinto hired an Israeli campaign strategist in 2021 to promote its unpopular plan for a lithium mine in Serbia (...)"
I guess the tobacco and fossil fuel lobbyists were busy, so they went for the campaign strategist of Israel's President Isaac Herzog, a sure fire sign that you're just trying to make the world a better place and that the 60% of the population who oppose the project don't know what's good for them.

Rio Tinto Hired Israeli PR Guru in Serbia Flagged as ‘Potential Government Official’
Mining giant Rio Tinto hired an Israeli campaign strategist in 2021 to promote its unpopular plan for a lithium mine in Serbia, despite due diligence identifying him as a ‘potential government official’ given his longstanding links to the country’s president.