The Picard ManeuverMany were desensitized by the early, totally unmoderated internet.
brapPlease tell me that people aren’t clicking ads…
mushroommunkEnough are doing it that it’s still profitable. Last estimates I saw were 10% who saw an ad clicked one, and 10% of those who clicked bought what they saw
The terms you want to search of you’re curious “Click through Rate” and “Conversion Rate”. It’s actually been falling over time as people get more and more used to ignoring ads or using ad blockers. They vary some for type of product and location of ad (fantasy novels on a book blog are likely to be higher, drop ship Amazon stuff on Facebook are likely to be lower), but yeah, not super high.
The thing is, I do not honestly object to ads - the internet has got to be paid for somehow…
My objection is the way that ads are served. It’s the creepy stalking users far and wide across the web that irks me.
This targeted bullshit. No, no and NO!
I’m more likely when I am on any given site - to check out an ad that is discrete, static and embedded and shows up regardless of the ad blocker I use.
That is different.
At that point, I’m seeing something that another person or business that runs the site has made a decision to advertise, it may be a product or service they like and use.
The rest of it though… can rot.
banazirBack in the day you could catch malware from online ads. And the pop-ups, the damn pop-ups, so annoying. For me, the final straw was when ads got sound. That got real old real fast, kind of like web pages with embedded MIDIs. I installed an ad blocker and haven’t looked back. Any time I browse Internet without a blocker it’s a horror show that kills me inside. If ads were reasonably sized static images I could manage it, but advertisers shot themselves in the foot by making their ads so obnoxious and went all-in on tracking. The trust is gone forever. Ads and advertisers can burn in hell.
The pop-up ads that spawned more pop-ups, and they were all animated and played sound. The only way out was holding down the power button until the computer dies.
That’s just hard to fathom for me. Wow.
It’s actually been dropping over time. It used to be more like 10%, now I see some people celebrating 0.4% conversation rate. What’s also been happening in conjunction is the cost has dropped. On like Facebook and stuff now you can serve like 1000 impressions for like $5 or something. I don’t know exact numbers on cost there but stupid low like 0.10¢ per clicked ad.
From an actual conversation I had once:
“What’s your problem with adds, I love them. They always recommend things I could actually use. It’s genuinely a great way for me to learn about new products or services.”
dohpaz42Sure. Fundamentally, this is what ads should do. The problem comes from how intrusive they are in pushing their propaganda. And now they’re literally everywhere.
I remember back in the day before browser tabs when sites would open new windows for ads. And sometimes those ads would open more windows for ads. And some of those windows had sound, or porn, or both. Worse yet, some would open off screen so you couldn’t easily close them. That’s where the term “pop-up” came from in pop-up blockers.
~Talk about whack-a-mole.~
Even Youtube is filled with scam adds, trusting adds to deliver you worthwhile results is like trusting Facebook not to sell your data to the highest bidder.
Wait… you’re watching youtube w/o an ad-blocker?
do you live within c-suite boardroom powerpoint presentation
astronaut_slothDo we know the same people? I asked the two who said this if they actually click on the ads and buy something. You can imagine my horror when they said yes. Meanwhile, I have a Pihole on my network and uBlock on every single browser.
ThePowerOfGeekI sometimes do it if it’s a company I really dislike. Then I immediately click back, happy in the knowledge that my brief action probably cost that company a tiny bit of money.
Are you one of those people that returned empty prepaid junk mail flyers? ;)
Every time! I usually filled the envelope with whatever other rubbish I could fit in it too.
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