@Nickiquote I think this bit should win some kind of prize for "utterly irrelevant tenuous link in a news story":

Gabbo is made by Curio, a company which has worked with the singer Grimes, former partner of Elon Musk.

That's it, that literally appears to be the only reason Musk gets mentioned at all.

It's sort of the news equivalent of "My mate's gran's boyfriend's sister once met someone who said they'd seen someone famous getting off the bus".