Even if rich people were no more likely to believe stupid shit than you or me, it'd still be a problem. After all, I believe my share of stupid shit (and if you think that none of the shit you believe in is stupid, then I'm afraid we've just identified at least one kind of stupid shit you believe in).

--

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2026/03/09/autocrats-of-trade/#witness-the-firepower-of-this-fully-armed-and-operational-battle-station

1/

The problem isn't whether rich people believe stupid shit; it's the fact that when a rich person believes something stupid, that belief can turn into torment for dozens, thousands, or millions of people.

Here's a historical example that I think about a *lot*. In 1928, Henry Ford got worried about the rubber supply chain.

2/

All the world's rubber came from plantations in countries that he had limited leverage over and he was worried that these countries could kneecap his operation by cutting off the supply. So Ford decided he would start cultivating rubber in the Brazilian jungles, judging that Brazil's politicians were biddable, bribeable or bludgeonable and thus not a risk.

3/

Ford took over a large area of old-growth jungle in Brazil and decreed that a town be built there. But not just any town: Ford decreed that the town of Fordlandia would be a replica of Dearborn, the company town he controlled in Michigan. Now, leaving aside the colonialism and other ethical considerations, there are plenty of *practical* reasons not to replicate Dearborn, MI on the banks of the Rio Tapajós.

4/

For one thing, Brazil is in the southern hemisphere, and Dearborn is in the northern hemisphere. The prefab houses that Ford ordered for Fordlandia had windows optimized for southern exposure, which is the normal way of designing a dwelling in the northern hemisphere. In the southern hemisphere, you try and put your windows on the *other side* of the building.

5/

Ford's architects told him this, and proposed having the factory flip the houses' orientation. But Ford was adamant: he'd had a vision for a replica of his beloved Dearborn plunked down smack in the middle of the Amazon jungle, and by God, that was what he would get:

https://memex.craphound.com/2010/06/02/fordlandia-novelistic-history-of-henry-fords-doomed-midwestern-town-in-the-amazon-jungle/

Fordlandia was a catastrophe for *so many* reasons, and the windows are just a little footnote, but it's a detail that really stuck with me because it's just *so stupid*.

6/

Fordlandia: novelistic history of Henry Ford’s doomed midwestern town in the Amazon jungle – Cory Doctorow's MEMEX

Ford was a vicious antisemite, a bigot, a union-buster and an all-round piece of shit, but also, he believed that his opinions trumped the axial tilt of the planet Earth.

In other words, Henry Ford wasn't merely evil - he was also periodically as thick as pigshit. Ford's cherished stupidities didn't just affect him, they also meant that a whole city full of people in the Amazon had windows facing the wrong direction.

7/

Like I said, I sometimes believe stupid things, but those stupid things aren't *consequential* the way that rich people's cherished stupidities are.

This would be bad enough if rich people were no more prone to stupid beliefs than the rest of us, but it's actually worse than that. When I believe something stupid, it tends to get *me* in trouble, which means that (at least some of the time), I get to learn from my mistakes.

8/

But if you're a rich person, you can surround yourself with people who will tell you that you are right even when you are *so wrong*, with the result that you get progressively *more* wrong, until you literally kill yourself:

https://www.scientificamerican.com/article/alternative-medicine-extend-abbreviate-steve-jobs-life/

A rich person *could* surround themselves with people who tell them that they're being stupid, but in practice, this almost never happens.

9/

Did Alternative Medicine Extend or Abbreviate Steve Jobs's Life?

The biomedical evidence for alternative or complementary treatments for cancer, beyond acupuncture, remains thin, although it probably didn't harm Jobs

Scientific American

After all, the prime advantage to accumulating as much money as possible is freedom from having to listen to other people. The richer you are, the fewer people there are who can thwart your will. Get rich enough and you can be found guilty of 34 felonies and *still* become President of the United States of America.

But wait, it gets even worse! Hurting other people is often a great way to get even more rich.

10/

So the richer you get, the more insulated you are from consequences for hurting other people, and the more you hurt other people, the richer you get.

What a world! The people whose wrong beliefs have the widest blast-radius and inflict the most collateral damage *also* have the fewest sources of external discipline that help them improve their beliefs, and often, that collateral damage is a feature, not a bug.

11/

Billionaires are a danger to themselves and (especially) to the rest of us. They are wronger than the median person, and the consequences of their wrongness are exponentially worse than the consequences of the median person's mistake.

This has been on my mind lately because of a very local phenomenon.

I live around the corner from Burbank airport, a great little regional airport on the edge of Hollywood.

12/

It was never brought up to code, so the gates are *really* close together, which means the planes park really close together, and there's no room for jetways, so they park right up against the terminal. The ground crews wheel staircase/ramps to both the front and back of the plane. That means that you can walk the entire length of the terminal in about five minutes, and boarding and debarking takes less than half the time of any other airport.

13/

Sure, if one of those planes ever catches fire, every other plane is gonna go boom, and everyone in the terminal is toast, but my sofa-to-gate time is like *15 minutes*.

Best of all, Burbank is a Southwest hub. When we moved here a decade ago, this was *great*. Southwest, after all, has free bag-check, open seating, a great app, friendly crews, and a generous policy for canceling or changing reservations.

14/

If you fly in the US, you know what's coming next. In 2024, a hedge fund called Elliott Investment Management acquired an 11% stake in SWA, forced a boardroom coup that saw it replace five of the company's six directors, and then instituted a top to bottom change in airline policies. The company eliminated *literally everything* that Southwest fliers loved about the airline, from the free bags to the open seating:

https://www.reddit.com/r/SouthwestAirlines/comments/1ji79zt/elliott_management_is_dismantling_everything/

15/

The airline went from being the *least* enshittified airline in America to the *most*. Southwest is now worse than Spirit airlines - no, really. Southwest doesn't just merely charge for seat selection, but if you refuse to pay for seat selection, *they preferentially place you in a middle seat even on a half-empty flight*, as a way of pressuring you to pay the sky-high junk fee for seat selection:

https://www.reddit.com/r/SouthwestAirlines/comments/1rd2g0k/ngl_thought_yall_were_joking/

16/

Obviously, passengers who are given middle seats (and the passengers around them, who paid for window or aisle seats) don't like this, so they try to change seats. So SWA now makes its flight attendants order passengers not to switch seats, and they've resorted to making up nonsense about "weight balancing":

https://www.reddit.com/r/SouthwestAirlines/comments/1roz1bg/you_can_change_to_an_empty_seatbut_only_until_we/

17/

Even without junk fees, SWA's fares are now higher than their rivals. I'm flying to San Francisco tomorrow to host EFF executive director Cindy Cohn's book launch at City Lights:

https://citylights.com/events/cindy-cohn-launch-party-for-privacys-defender/

Normally, I would have just booked a SWA flight from Burbank to SFO or Oakland (which gets less fog and is more reliable). But the SWA fare - even without junk fees - was higher than a United ticket out of the same airport, even including a checked bag, seat selection, etc.

18/

Southwest is *genuinely* worse than Spirit now: not only does it have worse policies (forcing occupancy of middle seats!), and more frustrated, angrier flight crew (flight attendants are palpably sick of arguing with passengers), but SWA is now more expensive than United!

All of this is the fault of *one billionaire*: Elliott Investment Management CEO Paul Singer, one of America's most guillotineable plutes.

19/

This one guy *personally* enshittified Southwest Airlines, along with many other businesses in America and abroad. Because of this *one guy*, millions of people are made miserable *every single day*. Singer flogged off his shares and made a tidy profit. He's long gone. But SWA will never recover, and every day until its collapse, millions of passengers and flight attendants will have a shitty day because of this *one guy*:

https://www.wfaa.com/article/money/business/southwest-airlines-activist-investor-elliott-lower-ownership-stake/287-470b5131-ef1a-4648-a8ec-4cc017f7914c

20/

WFAA

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Even if Paul Singer were no more prone to ethical missteps than you or me, the fact that he is morbidly wealthy means that his ethical blind spots leave behind a trail of wreckage that rivals a *comet*. And of course, being as rich as Paul Singer inflicts a lasting neurological injury that makes you incapable of understanding how wrong you are, which means that Paul Singer is *doubly* dangerous.

21/

@pluralistic I don't understand why the factory would even have to do anything differently. You could simply turn the entire building - or the entire town - around 180 degrees.
@pluralistic I mean, it's arguably what killed the Roman empire. Rich Romans got fancy indoor plumbing, made of lead for easy maintenance. The lead leeches onto the water, giving them a strange line on their gums and a tendency to believe idiotic nonsense.

@madengineering @pluralistic actually it is probably not the lead plumbing as limescale buildup limits the lead concentration in the water.

The bigger problem in terms of exposure were pewter plates and pots, especially in combination with fruits or acidic drinks.

@madengineering @pluralistic or the fact they intentionally used lead acetate as a wine sweetener (which continued in europe until mid 18 century)

@missqarnstein @pluralistic Looking further into this, I see articles about how "sapa," better known as lead acetate, was used as a sweetener.   

Thank you for your assistance in understanding the chemistry involved, miss Qarnstein. Chemistry is my weakest science.

@madengineering @pluralistic Until Trump I assumed all the discussions of Nero were hyperbole 8)
@etchedpixels @madengineering @pluralistic

As I posted elsewhere, "if there
are future historians, I wonder if they will wonder if Trump literally golfed while the world burned."
@ferricoxide @pluralistic @etchedpixels @madengineering The world would be in a much much better place if all he had done was played golf for 4 years.
@madengineering @pluralistic
The Roman empire ended when the Ottomans conquered it in the 15th century, long after their plumbers did the initial work.....
@ColmDonoghue The empire conquered in the 1400s did call itself Roman to anyone that asked, yes, but it didn't speak the same language or have the same customs or religion as the original.
@madengineering @pluralistic How come when the rich died out, Rome didn't become a socialist paradise?

@DavidReed @pluralistic They didn't die, they just developed a real bad case of crazy decision, which made it a really big problem for everyone who wasn't rich also.

Your boss has commanded you to cover the parking lot on gasoline to keep the dragons away.

@madengineering @pluralistic The Romans knew about lead poisoning and to avoid it in drinking water. They preferred clay pipes over lead for drinking water, wherever possible. To the extent that lead poisoning was a problem, it was more likely because of the preparation and widespread consumption of must (grape juice) reduced to a half or a third volume in copper or lead containers.
https://penelope.uchicago.edu/~grout/Encyclopaedia_romana/wine/leadpoisoning.html
Lead Poisoning and Rome

@clayfoot
Thank you for the reference. I had a great time reading about wine in Rome.
@madengineering @pluralistic
@Clayfoot
The Romans knew about lead poisoning and to avoid it in drinking water.
this is just not true. they were using lead to sweeten wine. and lead pipes whenever they needed pipes within their buildings  ...

#^https://de.wikipedia.org/wiki/Defrutum
Defrutum – Wikipedia

@pluralistic I often remember Disney CEO Michael Eisner thinking EuroDisney's color should be purple, and Disney would own that purple the way Coke owned red.

Trouble was, in Europe purple is often associated with funerals and death.

Less harmful than other examples, but pure stupidity.

@pluralistic If I only knew what shit that I believed was stupid.
@Enema_Cowboy @pluralistic

A significant chunk tends to fall into areas where you lack enough knowleged to "know what you don't know". Sadly, there's a lot of people where such "areas" effectively comprise "everything".
@Enema_Cowboy @pluralistic One good filter: ask who told you something. Then, go to someone who actually works in that field and ask them if whoever told you that is a reliable expert in that field. Their answer will tell you whether or not to believe that something.

@pluralistic

The length of this thread really exposes the inadequacy of this medium for essays.

This has been on my mind lately due to the length of this thread.

Also, those with great wealth are sometimes stupid and their wealth can shield them from criticism and amplify the negative consequences of that.

@pluralistic Billionaireism should be seen as a mental illness.
@Dknuffke When you hoard cats, they call the police. When you hoard money, they let you rule the world.

@superflippy @Dknuffke

Yep, I've always thought of the uber-rich as hoarders.

@Dknuffke @pluralistic as an OCD owner of 300 shower gels and 500 eyeshadow palettes: if you own that much of anything something isn't working right up there.
@Dknuffke @pluralistic if you have one billion - you are basically a hoarder at this point.
@pluralistic @kali I don’t understand why no one proposes a 100% tax on anything over some random, wildly high number like 500 million in accessible assets.
@Dknuffke @pluralistic if you were offered a billion usd, would you say no?

@condret @pluralistic I would keep the amount I need to live comfortably and donate the rest. I figure that’s about 5-10 million wisely invested. So that’s about 1% of a billion dollars.

Would you do something different? What’s the utility in more than that?