Type SpecimensMar 9

India Street Lettering. A Journey Through Typographic Craft & Culture was conceived, compiled, photographed, designed and written by @matratype (Pooja Saxena), based on her years of walking around her home country hunting for new and (mainly) older street lettering for her collection.

The book features over 300 photos from 13 cities on more than 200 pages, grouped by business type (from banks to cinemas and restaurants).

The photographs are clear, straight on, and focus 100% on the lettering. The short texts make you feel you tag along with Pooja on one of her type walks. Sometimes with stories about a neighbourhood, next chapter you’ll run into to a multi-generational sign painting service around the corner.

Published by @blaft : https://www.blaft.com/products/india-street-lettering

Show threadType Specimens

@matratype A very nice publication! Secretly, I hope for a reissue in a large format, for armchair travellers like me.

The little booklet came with the book and is one in a series of type-photo zines – in this case Dead Letters (with an early version of Dargon by @daytonamess on the cover), about gravestone lettering. Publish a thick tome about that too, I'll order it right away.

Mar 9 at 10:10amWeb
Show threadPooja SaxenaMar 9
@Typespecimens Thank you Matthijs 😇 Gravestone lettering is the best, isn’t it? And @daytonamess’s Dargon is such a perfect fit for that zine. I am so glad I had early access to her design.
Show threadAndo 🔠Mar 9
@matratype @Typespecimens thank YOU Pooja, fantastic use!!!