Mcdonald’s did a promotional video where the ceo (this guy^) ate their new burger on camera to show even the ceo likes their burgers, but people thought he seemed like he’d never eaten a burger and now he’s presumed reptilian until further proof.
He also awkwardly refered to the burger as “the product.” If that doesn’t get you to want their new burger, i don’t know what will, and apparently neither does he.
At least “product” is honest framing: it’s passionless, mass-produced, hyperpalatable garbage sold by an international megacorp. I genuinely prefer a CEO saying that over pretending to care or personally enjoy it.