A lot of folks got very excited about the MacBook Neo — but Apple's been selling a machine with almost these exact specs for *years*. So what did the bright colors and rounded fonts really try to solve? Maybe Apple's embarrassment about serving Walmart customers. https://www.anildash.com/2026/03/08/neo-apple-embarassment/
The Neo solves Apple’s embarrassment

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Anil Dash
@anildash Your comment about aiming at students sounds accurate when listening to the video. That voice actor is not the polished and professional style we’ve heard in others, but a young person with those adolescent cracks still in it.
The only odd part about that is it’s a slow, three and a half minute long video, rather than the punchy quick style I would expect to be marketed to a younger generation. But that means it doesn’t overwhelm either, which is nice.
@mez @anildash Their new TikTok strategy is, though, extremely pointed at that generation. Honestly it's the most dialed-in I've seen their marketing in ages.