I calculated what Bartab makes for every download.
It’s made almost $2 per download over the apps lifetime, after Apples cut. Which has to be pretty great, right?
I’d say this is further proof I should focus on widening the top level funnel to bring in more users.
And I’ve already made some strides here!
I’ve brought up the conversion rate to just under 6% this last month, from a pretty steady ~1% historically.
Not sure if this is due to ASO changes bringing in more high intent users or better screenshots. Maybe both?
Looking at these numbers has me even more excited for the shift in business model, since I’m still dropping VERY many users due to high first use friction.
Say that ~20% of downloads actually lead to someone testing out the app, that’s now ~$20 per started trial.
Of course, with the current set up, realistically only those with very high intent jump through the hoops to try it out.
So lowering the friction will likely also bring in more low intent users.
Regardless, there’s very many potential subscribers I’ve left on the table. Until now 😊
Johan Forsell
Jan