One thing that totally blew up my schedule this January was being offered the unique opportunity to write a review of David Pogue’s book “Apple: The First 50 Years” for The Wall Street Journal. Couldn’t pass up the opportunity, and so I read a 500-page book about Apple history on my beach vacation!

https://zeppelin.flights/@sixcolors/116183581704177116

Six Colors (@[email protected])

‘Apple’ Review: Reinvention Incorporated (The Wall Street Journal/Jason Snell) https://sixcolors.com/offsite/2026/03/apple-review-reinvention-incorporated/

The Incomparable
@jsnell boy, good thing for him he held on to your email address (although the “work” one has changed in the intervening years)
@Videoalex he… who? The book editor at the Wall Street Journal? David found out I reviewed his book today when it posted.

@jsnell oh well then my joke didn’t work.

I love David’s writing-insanely great is still a re-read for me on a pretty regular occasion. And I loved his time at MW back in the day. This book was already an instant buy, but I enjoyed your words about it.

@Videoalex sorry to do this to you but Insanely Great is by Steven Levy, not David Pogue. They did both write columns for Macworld!!
@jsnell oof. That’s embarrassing. all I need to do now is mix Lon Poole into my fading memory soup.