Marketing indie games is harder than making them - Lemmy.World

I spent 2.5 years coding this game. I’ve spent 6 months just trying to tell people it exists. Marketing is a different kind of hard. Coding has logic. Clear inputs, clear outputs. Marketing? It’s storytelling, psychology, timing, luck — and most of it feels like shouting into a void. The game is a 4-player family thing where kids can actually beat adults. Fully voiced so pre-readers can play. Built because I was tired of “educational” games that bored everyone. But none of that matters if nobody sees it. So here I am. Shouting into the void, hoping the algorithm decides I’m worth showing you. How do you discover new indie games? Steam browsing? TikTok clips? Word of mouth?