Jeremy BurgeMar 6

For the first time, Apple is posting to TikTok and allowing comments.

Not as ads. Not as replies to support queries.

Actual fun videos and letting people engage. And it’s all for the MacBook Neo 🍋‍🟩

Show threadJeremy BurgeMar 6

and in a rare move, the TikTok vids GET that the vibe on TikTok is not Instagram reels. It’s gotta be more fun, less polished corporate.

The team behind this knows what’s they’re doing.

Show threadJeremy BurgeMar 6
This is taking me out
Show threadJeremy BurgeMar 6
Emoji cake 🎂
Show threadJeremy Burge
It’s just solid all around. No notes.
Mar 6 at 6:20amWeb
Show threadJeremy BurgeMar 6
Day two and all the content is blush themed.
Show threadJeremy BurgeMar 6
you get where this is going. Awareness building to the max. TikTok content thrives on being slightly out of context, letting the comments do much of the work. Making them an equal part of the action.