Apple’s strategy is actually genius if you think about it https://asymco.com/2026/03/05/apples-strategy-is-actually-genius-if-you-think-about-it/
Apple’s strategy is actually genius if you think about it

“Apple’s strategic pivot to on-device AI could dismantle the AI boom by making models redundant and controlling the distribution gateway.”

Asymco
@asymco Apple’s strategy was forced upon them by their disastrous AI software efforts. Sitting out the model training wars will turn out to be a huge benefit, but there was no genius behind it, it was pure luck.
@shac @asymco The strategic move was not to be too eager to jump in during the early hype phase. I assume that was not an accident.
@shac @asymco LLM-suitable hardware was rather a happy coincidence than a strategy. Remember how they nearly fired the entire MLX team a year ago
@shac As a group, the best performing portfolios are those held by estates. Because the owner is dead, no action is taken, thus outperforming the indexes. Hope to be so lucky as to do nothing. In this case I do believe some luck was involved. The wisdom of sitting out manias of idiocy is rare indeed.