Those MacBook Neo colors suck so bad. I can’t believe how badly they suck.

I know to make it cheaper while keeping their margins, they have to cut costs. And I know that I’m never going to be the target market for an “entry level” Mac ever again. But—

sRGB is a dealbreaker for me. Apple devices have been exclusively wide color gamut (P3) for a while now, and having a sRGB device in 2026 is a little embarrassing.

What ultimately rubs me the wrong way is that the MacBook Neo page doesn’t make it look like it’s the cheap Mac, even though that’s what it is. I think it’s ultimately OK if they want to make tradeoffs. Mechanical trackpad, sRGB color display, whatever.

But then why not market it like, “MacBook Neo — Finally, a cheap Mac.” Lean into it!

@louie I think it’s never Apple’s strategy to label their product as “cheap” or “incomplete but to offer a more attractive price”, even though they are slowly walking into that field

@voyager @louie

But that’s exactly how they market the iPhone e series: “value packed” “a good buy”.

And I would argue the 17e is less compromised in relation to the 17 than the Neo is in relation to the Air.