Those MacBook Neo colors suck so bad. I can’t believe how badly they suck.

I know to make it cheaper while keeping their margins, they have to cut costs. And I know that I’m never going to be the target market for an “entry level” Mac ever again. But—

sRGB is a dealbreaker for me. Apple devices have been exclusively wide color gamut (P3) for a while now, and having a sRGB device in 2026 is a little embarrassing.

What ultimately rubs me the wrong way is that the MacBook Neo page doesn’t make it look like it’s the cheap Mac, even though that’s what it is. I think it’s ultimately OK if they want to make tradeoffs. Mechanical trackpad, sRGB color display, whatever.

But then why not market it like, “MacBook Neo — Finally, a cheap Mac.” Lean into it!

@louie It's funny how they present it as one of the top features: "One billion colors. Open up and say wow."
@txtx It’s extra funny because assuming 256 levels per channel, sRGB is only 16,777,216 colors. The tech specs page says “support for 1 billion colors” but it’s hard to know what they mean. That’s the same word-for-word claim they make for the Studio Display XDR on its tech specs page.
@txtx (I mean, the same is true with Display P3 assuming 8-bit depth. If it’s... 16- or 24-bit then sure. But “1 billion” is specific.
@louie @txtx It probably means they're using 10-bit color; 1,024 x 1,024 x 1,024 = 1,073,741,824.
@db @txtx I do not like “probably.” It either supports 10-bit or it “simulates” 10-bit with dithering. Apple is very guilty of doing that in the past for cheaper models.
@louie The display is not *against* a billion colors, it just can't show them. That's totally supportive. /markeringdepartment