The #11ty rebrand is taking more space in my mind than I expected. Truth is, I'm super stoked for Zach and 11ty getting the recognition it deserves. I know this project has come with challenges and pouring his heart into it. I'm grateful for that. I 💖 11ty and the people I've met in the community!

But, I'm also disappointed. Rebuilding the Font Awesome blog to build credibility and promoting "11ty", while witholding transparency around the upcoming transition feels icky. I lost trust. And that bums me out. I also can't stomach the new name. 🥴

I feel hesitant to rely on something that was transitioned this way. And I was shocked to hear that people who have built MAJOR pillars in the 11ty community also had no idea about the change. It feels disrespectful to the community. I'm still going to let all this simmer for a lil.

I will add... my understanding is that new 11ty (er... Build Awesome) will remain free with the features we all know and love and that "premium" features will require the new pro subscription. I appreciate that.

And despite my reservations, I truly wish Zach and new 11ty all the best.

@nannnsss this is fair! imo, secrecy around a launch is rarely due to malice or poor planning, but a healthy (or unhealthy?) dose of paranoia. if you frame the secrecy as a response to a threat model: lots of competing products/platforms in market with more money and engineers to throw around. suddenly the secrecy makes a bit more sense. again, I have nfi about the actual reasons here, just working through it myself XD
@d3v1an7 Absolutely. The points you offer make total sense. And I'll admit, I'm not in that world, so it's difficult to imagine how things could have been handled differently - if at all. Maybe I'm being naive, but I did want to name it. Thanks for sharing.
@nannnsss I don’t think that’s naive at all, and your feelings are valid! I had a pang too when I saw Bob initially react to the news.