ICYMI: IAS's Context Control targeting now hits 300% CTR gains for some brands: IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis. https://ppc.land/iass-context-control-targeting-now-hits-300-ctr-gains-for-some-brands/ #Marketing #DigitalMarketing #CTR #Advertising #SEM