The job market has gotten a lot harder to navigate in the last few years. Employers are having to find candidates in new ways. An important one mentioned in this article is finding people who are already doing things that align with the position they are trying to fill.
Practical advice for software and ML people, which might apply to others as well:
Do what you love, and do it publicly. Open source projects, demos, blog posts... These are becoming more important than resumes.
