I genuinely think the worst thing the internet did to reading was convince people that finishing books is a competitive sport. You don't need to read 52 books a year. You just need to read. Books you like. At your own pace. And think about them for longer than a TikTok video.
@Daojoan What the current interactions on internet do is connecting people with other people, or fake representations of, in a "gamified" environment. Most games, to turn on our addiction, are competitive, requiring you you outperform the other partecipants.
So, it's not just on books: every interaction is planned by the game masters to make you search for a win.
In the end, this may be one of the reasons it's all resulting in a "shame machine", as described by Cathy O'Neil in her... books.