madtechmag35% of designers say the most important factor in service design is also the most ignored. Human emotion.
Designit’s latest research reveals why empathy could be the difference between friction and loyalty.
Read more below.
Empathy gap exposed as brands prioritise efficiency over emotional experience
New global research from Designit reveals emotional states are the most overlooked factor in service design, exposing empathy gaps that weaken customer experience, trust, and long-term brand loyalt…