'Pay to remove ads' is such an awful insidious now common phrase. Give us money or else we'll do this to you. If you don't pay us, we will control your experience. We will force ourselves upon you unless you meet our demands. Modern day protection racket.
@TheBreadmonkey I remember when Y*utu8e timed an ad frenzy, followed by offering premium saying "no ads" for £9.99 and thinking "...yet". As I remember it, they only took a year or 2 to start " premium" ads.