Does Apple still not have any official accounts on Mastodon (or Bluesky)? Are they really still using X as their primary (only?) text-based social media platform? https://www.macrumors.com/2026/02/26/apple-teases-a-big-week-ahead/
Apple Teases 'A Big Week Ahead' With Announcements Starting Monday

Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a...

MacRumors
@siracusa It's weird, right? Not just the "X is bad" part, but also being able to run your own server and self-verify, controlling the message end-to-end, protecting privacy, not beholden to another company, etc. Not even as their only outlet, but at least for crossposting. Every tech company that knows about Mastodon should have their own server.
@marcintosh @siracusa As someone who works for a large tech company, I see that Marketing understands Twitter, et.al. and can use the apps/websites. If they're even _aware_ of Mastodon, self-hosting a Mastodon server becomes •A PROJECT,• coordinated with IT for server space, DNS, eng hours. But who's budget does it come out of? For not just install but ongoing maintenance and patching? (That said, there's nothing stopping them from creating an account on The Big Instance to migrate later.)
@marcintosh @siracusa that’s the least Apple thing to do. Plus marketing is not tech, it’s marketing.
@marcintosh you have a fundamental misunderstanding of how social media marketing works. None of what you said means anything in that context. If anything, it’s a deterrent.
@marcintosh @siracusa They go to where the people are. And the people are on X….
Threads edges out X in daily mobile users, new data shows | TechCrunch

Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools, and fast feature rollouts — even as X faces fresh controversies

TechCrunch

@siracusa Really? I did not know that. Last time I checked Threads was US only.

Has that changed?

Also, I use neither X nor Facebook. I really detest Facebook aka Meta, so I wouldn’t use it anyway.

Boggles the mind why people leave X to escape Big Tech but then move to Threads, which is….big tech 🤷‍♂️