Most B2B SaaS companies compete on features.

Patagonia competed on clarity and conviction.

That positioning discipline became a moat.

There are 5 strategic lessons B2B SaaS founders can learn — not about sustainability, but about long-term strategic focus.

Full breakdown:
https://ashishvarghesethomas.wordpress.com/2026/02/19/5-strategic-lessons-b2b-saas-can-learn-from-patagonia/

#B2BSaaS #SaaS #StartupStrategy #BusinessStrategy #BrandStrategy