Paul O'BrienFeb 11

We’ll pay £5 for coffee without hesitation — but £3/month for email feels unnecessary.

Why?

Because email doesn’t feel like a product. It feels like a given.

New article:
https://paulobrien.com/pay-for-almost-anything-except-email/

#Email #Security #DigitalLife #Privacy

Why We’ll Pay for Almost Anything — Except Email

Why people hesitate to pay for email, despite relying on it for identity, access, and trust across almost every part of their digital life.

Paul O’Brien
Show threadEMDiscussions
@pwob Personally, I would agonise over paying £5 for a coffee! 😬
Feb 26 at 9:20amWeb
Show threadPaul O'BrienFeb 26
@EMDiscussions Funny how we’ll hesitate over €1–€5 for something digital we use every day, but not think twice about a coffee that lasts 20 minutes. Email just feels “invisible”, so we undervalue it.