@ainmosni Yeah. I have a sense (though no proof) that these systems are very appealing both, to individuals that fit within a certain "average" (culturally or demographically), or those who may feel outside of the status quo and would like to blend in as much as possible.
In both cases, the user gets the sense that their usage elevates their usefulness/utility, and perhaps are drawn into a somewhat warped hero-complex ("I can do so much more now that I could never do before...")
That's obviously a generalization, and there's likely lots of room for nuance there...
But these systems certainly do not celebrate the jagged edges... the things that make us unique/outsiders.
It will smooth away your bad grammar, your colloquialisms, ticks, and differentiators. And if you try to coerce it to be "more like you," what you get back is just an amalgamation of something else...