We are out here acting like corporations with a profit motive are going to make any effort to protect the future of mankind.
@selzero surely describing that as a paper bottle when it is actually plastic is straight up fraud?
@peterbrown @selzero no because "I'm paper bottle" is not legally the description of what it is

@mhz @selzero you’re dancing on the head of a grammatical pin.
Fraud is an activity calculated to produce a financial or other result by deception.

It’s fraud.

@peterbrown @selzero I'm not dancing on anything and I'm not defending or justifying anything. Fraud is first and foremost a legal term, and I was only enlightening the comment thread with the legal context : it is not legally considered to be the description of the product. It is not legally considered fraud.
@peterbrown @selzero but your remark touches exactly the issue : the laws around what you can write on a product and what you can show on it have been influenced by lobbyist for a list of very rich interests, and they are allowed to trick you into thinking the product is something it is not.

@mhz @selzero so applying the test of a reasonable person do you not think they would assume the bottle was made of paper?
Or would they assume it was just the label, like any other bottle?

In the UK, we have the advertising standards authority (ASA) and I would be extremely disappointed if they did not stand on this.

@peterbrown @selzero I consider myself reasonable.
1) I agree that this whole thing can be confusing to reasonable people.
But 2) I would never see this and think it's a bottle made of paper.
Several reasons : I believe that making a paper bottle is impossible without plastic, at least a plastic lining on the inside, because I know paper absorbs moisture and destroys itself with it.
And I see the gap at the collar of the bottle that shows the plastic bottle. Unscrewing the cap would also reveal quite easily that it is plastic.

@peterbrown @selzero I have experience with other containers with the same aesthetic: a yogurt container with a thick paper outline and a plastic cup inside. Very easy to spot once you start eating the yogurt.

Finally, in the UK, you cannot call oat milk "milk" on the package, by law. And I don't think that's very reasonable. In fact, the legal decision has been made in the pretense that it would be confusing to consumers to have products advertised as "milk" when no dairy milk is present. Apparently, Oat Milk is undecipherable to a reasonable person when "Coconut Milk" exists and is fine.

@peterbrown @selzero The real reason was the dairy industry actively lobbied for this ruling with the aim of undermining plant‑based product sales and protecting its market share.