@mhz @selzero so applying the test of a reasonable person do you not think they would assume the bottle was made of paper?
Or would they assume it was just the label, like any other bottle?
In the UK, we have the advertising standards authority (ASA) and I would be extremely disappointed if they did not stand on this.
@peterbrown @selzero I have experience with other containers with the same aesthetic: a yogurt container with a thick paper outline and a plastic cup inside. Very easy to spot once you start eating the yogurt.
Finally, in the UK, you cannot call oat milk "milk" on the package, by law. And I don't think that's very reasonable. In fact, the legal decision has been made in the pretense that it would be confusing to consumers to have products advertised as "milk" when no dairy milk is present. Apparently, Oat Milk is undecipherable to a reasonable person when "Coconut Milk" exists and is fine.