Okay, so, a rumination. I’ve been thinking about pedigree in type design for many years – I did a whole talk about it in 2020* and for some reason things have, in my eyes, only gotten worse. The depth of history behind the concepts (if there is a concept beyond “that’s already a font”, of course) seems to be getting shallower. Everyone now wants to make a Selfvetica, a Mine’s New Roman — I understand that it’s an easier sell, but also, at the same time, isn’t it a lot harder to sell when the market already literally has those designs?†

I’m looking to expand on these thoughts, but I’m also curious to hear what others think.

* https://essays.veryrobin.me/reconsidering-revivals.html
† I’m sure the market is a large factor, but I’d like to not be _that_ cynical. There’s gotta be more to it!