amazon marketing basically put all their advertising budget by making mr beast create an event themed around it, and most people didnt get the memo that it was an actual game.

if you dont watch him, or know someone who watches him, you basically would have never known. similar to how most pc players werent aware of concord at launch because its only advertisment was if you happen to watch state of play, a sony event.

I’m a millennial and had never heard of or seen Mr. Beast until he had that controversy around the same time he started launching shitty foods, which was enough for me to be like “don’t care for anything this guy’s involved with moving forward.” and have since then not even seen ads for anything he does except maybe once? before a Fallout episode.

They must have their targeted advertising on lock ‘cause I guess they got the message from my lack of interest that I’m not in his demographic and aren’t advertising to me.