PPC Land
LiveRamp and Scowtt bet on CRM signals to fix ad optimization: LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations. https://ppc.land/liveramp-and-scowtt-bet-on-crm-signals-to-fix-ad-optimization/ #AdOptimization #CRM #AI #Marketing #ProgrammaticAdvertising
LiveRamp and Scowtt bet on CRM signals to fix ad optimization

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

PPC Land
Feb 22 at 8:20amdlvr.it