Popeye was invented by Big Spinach to boost sales of their floppy bitter slop.
@KevBot as a kid I experienced spinach as seen in the attached photo, a square block of frozen bitter, stinky, slimy slop. It was prepared by putting it in a pan of water & boiling the shit out of it.
It wasn't until I was a teen and my mom used it raw in a salad that I could eat it.