God save the Mullvad ads. This one got banned too, by The City of London.

@mullvadnet Not being ready to dox us (your users) at a moments notice probably isn't the sort of message they want polluting British telly.

(Our government wants that for the sake of children, obviously. Definitely not selling it to various marketing firms and Palantir.)

@mullvadnet they _really_ don’t want people to see that ad, which is excellent, also I am proud to be a customer.

@mullvadnet

If I didn't already have a VPN (or two) I would subscribe on principal

@mrose @mullvadnet This ad drama in the UK did help nudge me to finally subscribe and start using Mullvad VPN. I'm very happy to support them, as it's becoming more and more important to do so.

@mullvadnet Nevermind the bollocks, here's Mullvad VPN!

Who's the Syd Vicious on your crew? 🤘

@mullvadnet details?
And then? And then Mullvad was censored in the UK.

UK ramps up censorship & surveillance. Mullvad's critical TV ad "And Then?" was banned. Watch it here.

Mullvad VPN
@jbjrkng That's cool but I was more looking for the ad in the post 😞

@DekOfTheYautja

It's on our homepage.

mullvad.net

@jbjrkng there's nothing there either
@jbjrkng "And then" is the line used in the TV ad, not the banner ad in this post. If you click the link, there's nothing about this banner in this post either.

@DekOfTheYautja

Guess I can't help you then.

The adverts are on our website: mullvad.net, directly on the homepage. Scroll down and it starts playing.

All variations are in the original post too.

@jbjrkng yeah, once again, I was not asking about the TV ads. I was asking about the ad in the original post. The big one that looks like it's on the side of a building or something. The one that I replied to and asked for details about. It is not on the homepage or the blog post or anywhere else that I can see.

@DekOfTheYautja

Yes because it does not exist, it is a mockup of an advert that was rejected.

@mullvadnet Claiming to be 'banned' and 'censored' when a private company has decided not to carry material that seems to have been created specifically to ensure that would happen - straight out of the far right populist playbook.

Would've hoped an organisation like Mullvad would have been better than that, but hey ho.

@RolloTreadway @mullvadnet Though Clearcast is formally is a private company, they do preapproval according to BCAP rules, which is a UK regulatory body. Even if they would only enforce ”industry rules”, that would make them a cartel.

And TfL is a government body.

@RolloTreadway @mullvadnet
BBC? Private company?
@Orca @RolloTreadway @mullvadnet The BBC isn’t involved in this in any way. They do not carry advertising, on account of their public status.
@f4rr3r @RolloTreadway @mullvadnet iirc I saw mullvad claiming their ads were pulled from BBC 🤔
Well maybe they misrepresented what actually happened.
@mullvadnet The thoughpolice is only trying to protect the proles from crimethought, how doubleplusgood of them!

@mullvadnet

Drop pamphlets from the sky over crowds.