Hitachi should have just fully embraced it and advertise it everywhere across their product lines to distinguish themselves from the competition.

Buying a backhoe or front end loader? Now introducing the Hitachi Backhoe with Magic Wand massager pleasure device! Turn your backhoe into a front hoe!

I kind of love that this company makes everything from nuclear reactors to tractors to the industry standard vibrator. 

They used to make carburetors too.