Does advertising really work?
Everyone I know mutes TV ads when they come on.
Everyone I know uses ad-blockers online.
I avoid sites that say 'You can't view this site unless you turn off your ad-blocker.'
And some ads are so annoying &/or repetitive that I refuse to use the product on principle.
@Richard_Littler
First, not everyone does those things.
Second, what happens when you hit an ad break on radio? When there's product placement in TV shows/movies? When your football team splashes a corporate sponsor across their kit? When you pass a billboard on the street? It's a cumulative effect.