Mastodawn

Does advertising really work?
Everyone I know mutes TV ads when they come on.
Everyone I know uses ad-blockers online.
I avoid sites that say 'You can't view this site unless you turn off your ad-blocker.'
And some ads are so annoying &/or repetitive that I refuse to use the product on principle.

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David B.

Feb 10

@Richard_Littler I remember songs from ads from 40 years ago. We like to say that ads don't work on us, but believe me, they do.

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Sue Archer Feb 10

@David @Richard_Littler

They work if we buy the thing. I can sing the shake and vac song, but I've never bought the stuff in my life.

Also there are ads on tv that I remember every time they come up, but couldn't actually tell you what they are for. I just zone that out a lot of the time.

I'm an advertiser's nightmare. I buy more or less the same groceries every week, usually based on price. I buy almost all my clothes in charity shops. I hang onto tech as long as I can.

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Kim

@suearcher @David @Richard_Littler See also: The Hammerite song. Though I've actually bought Hammerite on multiple occasions (admittedly not for musical reasons), and never yet seen a need for Shake and Vac.

Half the problem is that they're often chasing a metric like "we asked randomly-selected people to name 5 cleaning products" rather than actual sales, which are subject to all sorts of other factors.

All of which is just normal and ordinary and part of the way the world works. What really irks me is when you go to the manufacturer's website to find out about the new turbo-encabulator someone mentioned, it's full of touchscreen-oriented video bling, and completely lacking in detailed specifications. And retailers are no help, they’ll just lie to you to make the sale. "Well, I'm not buying that, I've no idea if it actually meets my encabulation needs."