Does advertising really work?
Everyone I know mutes TV ads when they come on.
Everyone I know uses ad-blockers online.
I avoid sites that say 'You can't view this site unless you turn off your ad-blocker.'
And some ads are so annoying &/or repetitive that I refuse to use the product on principle.
@Richard_Littler I love how many of the 6music presenters take the piss out of the constant trails for BBC TV and radio shows they have to play, and the endless promotion of iPlayer.