You know, I see a lot of "wishlist my game-" and "our game's Kickstarter is up-" and almost no "hey, it's out, buy our game" posts.
Ya gotta shill the thing I can actually buy at least as much as you shilled the dream of it!
Yeah, I know marketing isn't our thing. But at least remind people you have a game once a month or something.
How about #YouCanBuyMyGameThursdays or something equally amazingly catchy.