SF book covers are always saying things like "by the bestselling novel of the Licanius Trilogy"
"A Theseus Imperium novel"
You find the most insightful, compelling enlightenment fantasy novel you've ever read and you can't recommend it to anyone because it's named something like "The Cartesian Pogrom: Antikythera Delerium Chronicles"
@mcc I came extremely close to skipping “Horizon: Zero Dawn” and “Dragon Age: Origins” for exactly this reason