Quick Environmental Scans in 15 Minutes

Here's how to spot client risks or opportunities fast when time is tight.

Do this now:
First, pick three sectors to check. Use the STEEP categories (social, tech, economic, environmental, political). Spend two minutes per sector.

Next, scan news headlines. Use Twitter’s News tab or quick sources like Morning Brew. Look for unusual changes or surprises. Give this five minutes. (1/3)

Then, find one key insight per sector. Ask: “Could this disrupt my client’s next quarterly goals?” This takes three minutes.

Key tips
Stick to one or two sources per sector. Don’t get lost down rabbit holes.
Connect each finding to something specific your client cares about. For example: “New EV battery rules might delay their holiday inventory shipments.”

What you’ll get
Two or three early trends or blind spots to discuss in your next client meeting. (2/3)