The Clicks Communicator stumbled by marketing itself as a "second phone". It has everything I want out of a "real" phone, no AI push, and it's small. I'm going to try it as my next (only) phone.

https://thelemmy.club/post/42901975

This Lemmy comment will be performed in the voice of that fat British guy on Youtube shorts that talks about marketing

You see, the problem with marketing it as a “second phone” is that you’re implying that it’s too shit to be someone’s first phone. Or that you’ve chosen to do something to it that would make it impossible to live with.

I remember in 2018, Verizon started offering a tiny little Android phone branded as a Palm of all things, and that small but vocal minority who insist they want small phones started clamoring for it only to be told that it’s a “companion device” and you still had to have another device active on that line. It cost $350 plus $10 a month on top of another device and plan.

There was essentially no one on earth who wanted a special phone they only used to take to the gym with them, they refused to sell it to people who specifically wanted it, and so it didn’t sell well, to say the least.