Small hypothesis: I bet people like AI chat interfaces in some part because they are “clean” – simple text, easy to process, consistent visuals, no ads, no pop-ups, etc.

To use a cliche example: Even if it wasn’t in any way “smarter,” it’d still be nicer to ask ChatGPT for a recipe than go to a webpage to read that recipe. Its interface is a natural “reader mode.”

But… that’s not going to last.

@mwichary Oh, 100%. And what sucks is that this is a problem entirely of our (and by that I mean Google’s and SEO marketers’) own creation.