There’s always a "Sarah 34, yoga, oat milk" in marketing guides.

And does not exist.

I tried to fit myself into a buyer persona, to "know your audience" - afterall, I make these bracelets, how hard can it be?

Well, yeah, good luck with that 🥴

"Kate, 44" lifts heavy, believes in Santa, wears cargo pants with miniature plushies in her pockets as emotional support friends and breaks your framework.

The moment you describe a real person, personas collapse.

#blog #marketing #smallbusiness