You don't need much to start a business from home.

I started my shop with these tools. They are still the same.

I completed 2K orders on a 30X40 cm available workspace, on a table I carried from a trash pile.

It's not fancy, not easy. After my decision not to be a dependant tradwife & divorced with 2 kids, no income, no savings, this was what provided for me.

I sold my wedding ring to buy those tools and leather scraps. That's how I started.

#womenempowerment #smallbusiness #handmade

Funny (not), but apparently stock image libraries think that #introverts are broken people.

I was making some pins for my #blog posts and wanted to use a stock image for the background. I typed "introvert" in the search bar, expecting to see solo travelers, hikers, lone readers under a tree, crafters - I'm an introvert and that's what I usually do, enjoying my peace 🤷

Instead, 99% of the images had sadness, misery, people behind bars 😑 crying, struggling.

Yeah, I have so many questions.

There’s always a "Sarah 34, yoga, oat milk" in marketing guides.

And does not exist.

I tried to fit myself into a buyer persona, to "know your audience" - afterall, I make these bracelets, how hard can it be?

Well, yeah, good luck with that 🥴

"Kate, 44" lifts heavy, believes in Santa, wears cargo pants with miniature plushies in her pockets as emotional support friends and breaks your framework.

The moment you describe a real person, personas collapse.

#blog #marketing #smallbusiness

If I had a cent for every time someone asked me, "Wait... is this made from a real horse?" I’d probably be retired on a beach by now, reading the books I've been collecting all my adult life 🙃

If it makes you feel better, I also had the same question when I first started my leather journey!

But it's actually a cow 🥴

#blog #leather #smallbusiness #craft #handmade

"Why does my item look slightly different from the photo?" 🤔

Let's explore the "Not as Pictured" dilemma and confusion, especially for (truly) handmade goods.

Factory consistency in mass-produced items, One-of-a-Kind (OOAK), and Made-to-Order (MTO) handmade, play with different rules.

By the end of this guide, you’ll know exactly what to expect and shop confidently.

#handmade #OOAK #MTO #shopping #blog #craft #guide #artisan #smallbusiness #blogpost #article

Not all “handmade” is handmade. This is a word worn apart from misuse.

Big Brands often use it as sales strategy and not because it reflects the truth.

The line is not always clear, but let's try to draw it anyway.

We don’t need more things.
We need more keepers.

#blog #craft #authentic #maker #article #handmade