If your device needs printed instructions for basic should-be-obvious operations, your user interface design is defective. (This is a Tesla showroom.)
@cstross I wouldn't care if they were only affecting their own awful customers, but by glamorizing these shit UI elements, they've got all the other car manufacturers copying them and endangering everyone. NTM kids who didn't consent to die in a fire.

@dalias

You've sort of put your finger on a missed opportunity in motor vehicle #marketing.

Instead of all vehicle manufacturers having the current lot of samey weird advertisements where unicorns chase them down the streets in camera drone shots whilst children shout 'Play Peppa Pig at max volume!' at the computer from the rear seats and it suddenly does, there's a niche for a manufacturer to be disruptive …

… and run an #advertising campaign where they simply show that *their* cars have proper door handles, physical control knobs that don't need one to keep reading a screen away from looking at the road, and where a 5 year old cannot cause a motorway pile-up with 'Hey Google! Emergency stop!'.

It's a product differentiator. The marketers could use it.

@cstross
#MotorVehicles #Google #GoogleGemini #SafeAtAnySpeed

@JdeBP @dalias @cstross
And this ad needs to be done by a finnish agency with very stoic finnish actors, not saying a word, just opening the door etc.
@slowtiger that’s the first ad in years I would not mind seeing 😁 @JdeBP @dalias @cstross