"42% of Danes want to try new alternatives to Big Tech. 68% would like to reduce their screen time … Danmark Skifter [Denmark shifts] is a national campaign where thousands of Danes take back control of their digital lives – not alone, but together.
The campaign runs from January 1 to March 20, 2026. It starts with digital New Year's resolutions in January and culminates with The Big Shift Day on March 20, when all of Denmark shifts together." https://danmarkskifter.dk/en/

About Danmark Skifter
42% of Danes want to try new alternatives to Big Tech. 68% would like to reduce their screen time. But far fewer act on it. Together, we can change that. What is Danmark Skifter? Danmark Skifter is a national campaign where thousands of Danes take back control of their digital