@discobear It's difficult to describe, and I don't mean to offend anyone in the community, but for a lot of bears it feels as if brand is everything. Get the right body shape/facial hair/tattoos/piercings/scowl in your selfies and mentally at least you're closer to the core of a community that can - in some instances - be unforgiving to those on the fringes. At least that's my experience 🤷