@existentialcomics I think I'm with Plato a bit here. (The fire might be overboard.)

Truth in Advertising should not come with a puffery exception, and opinion claims in advertising should be required to be backed by at least some level of survey of unremunerated consumers/users of the advertised product/service.

I understand there's a lot of speech that isn't the Truth, but I think we'd be better off if the was _less_ (but not _none_) of it.