One way I judge a website is by how difficult it is to find the name of the company starting from the home page in a form suitable for copying and pasting into some writing about them. (That is, not text recognition from within a logo image, not ALL CAPS (unless it's an abbreviation like IBM or similar), not A Name® Like® This®, etc.)
@siracusa If I’m going to purchase something from a website, I look for contact information. After recent customer service experiences, I may start contacting them first to see how fast I can get past any chatbots.