What's a time you stuck to your principles despite it being inconvenient to you?

https://feddit.uk/post/41418401

What's a time you stuck to your principles despite it being inconvenient to you? - Feddit UK

“It’s not a principle if it doesn’t cost you anything” Also just curious about your deeply held principles in general. No political grandstanding please.

Not using or buying anything by
* Google
* Meta
* Amazon
* Apple
* Netflix
* Spotify
* Target
* Hobby Lobby
* Starbucks
* Chick-fil-a

Also, avoiding plastic containers for anything I eat or drink.

Pretty good list, but why Target? Do I need to add another to my list?
They reversed DEI policy as soon as Trump got into office.