TikTok data shows beauty brands operate at 50% of optimal spending levels: TikTok partnered with NIQ for a two-year marketing mix modeling study revealing Romanian beauty brands dramatically underinvest in the platform while achieving superior ROI efficiency. https://ppc.land/tiktok-data-shows-beauty-brands-operate-at-50-of-optimal-spending-levels/ #TikTokMarketing #BeautyBrands #DigitalMarketing #ROI #MarketingStrategy