"Validation" continues to lead #productmanagement astray. Good piece from Todd Gagne despite his use of the term.
https://open.substack.com/pub/wildfirelabs/p/why-pain-points-fail-the-cannot-not
Why Pain Points Fail: The "Cannot Not Use" Framework for Startup Validation

From "Interesting" to "Essential": Transforming Your Product Into a Necessity

Wildfire Labs Substack